![]() ![]() Windows 98, Windows ME, and Windows 2000.īy default, the ClearType feature is enabled.Combine them with a few of these writing prompts to appeal to readers and search engines alike. Understanding these four tips will go a long way in making your blog appear more organized and professional. You can bold or italicize any text by highlighting it, and clicking on either the “ B” or “ I” buttons.įormatting boosts your readability and SEO Use it sparingly, or you may dilute its impact. Bold typeface is great for indicating important information.For the most part, avoid underlining for emphasis when italicized or bold typefaces will do. If you underline a piece of text that’s not a live link, you may confuse the reader. Underlines are a web standard that signal a hyperlink.Italics are useful whenever you want to make a word or short phrase stand out for emphasis in a sentence.Highlight the lines you’d like to turn into a list, and select either of these two buttons:Īs far as readability and communication are concerned, italicized, underlined, and bold typefaces all play distinct roles: They’re also great for readability, as they introduce step-by-step processes into whatever you’re describing.īulleted and numbered lists are the two most popular types of lists, and both can be created with one click. Lists are ideal if you want to take a complex piece of text and make it more digestible for the reader. And in addition to external websites, you can link to your own content. Google pays attention to what you’re linking to, and uses this information to gauge your content’s value. If you’re using, highlight the word or phrase (between two and five words) that you want to turn into a link, and then click the link icon in the toolbar.Ĭopy and paste the destination URL into the URL field, and click Add Link. What’s more, it can be done relatively quickly. Linking to other sources is a great way to boost the credibility of your article and point readers towards other interesting resources. Organized document structures will be appreciated by your readers and Google alike, so much so that headings even get their own best practices section in Google’s Search Engine Optimization (SEO) Starter Guide. It’s advisable to primarily use Heading 2 or Heading 3 when building your document structure.ĭividing your post with a handful of headings is excellent for readability, as it gives readers an easy way to scan through your entire post and jump to the parts that they are most interested in. If you’re using, you can create headings by clicking Paragraph in the main toolbar and then selecting the heading level that you require: Whichever platform your website runs on, you probably have access to some form of a WYSIWYG (What-You-See-Is-What-You-Get) editor that give you an easy way to add headings. This is where headings come into play: headings help you divide articles into sections that are roughly the same length. When formatting text for the web, the most important rule is to make your posts scannable. Here are four tips that can help you structurally organize to achieve that balance. The secret lies in striking the balance between readability for your audience members and optimization for search engines. ![]() ![]() Preparing text that is meant to be published online is significantly different from formatting for print or another medium. ![]() As you begin to regularly publish online, you’ll quickly learn that formatting text isn’t as straightforward a task as it seems. ![]()
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